The Power of Partnering Together - Creating Synergy Between Enrollment and Technology Departments That Transforms Performance
About the Event
Embry-Riddle’s Worldwide Campus was faced with the challenge of better engaging student prospects to support higher enrollment targets and a growing number of degree programs. Through the formation of a synergistic relationship between Enrollment Management and Technology Services, a new philosophy for engaging students was implemented using a new Customer Relationship Management (CRM) and communications system, operations/call center, and dashboard metrics to track success. Two years after implementation, applications have increased more than 15% and the enrollment departments stand confident to engage in marketing initiatives with a solid framework and metrics to support student prospecting. The Worldwide campus, through more than 150 locations around the world and through technology-enhanced learning, educates more than 26,000 students and is growing annually, serving mostly adults working in the aviation/aerospace industries and active-duty military.
More specifically, on April 4th, Bill Hampton, Becky Vasquez and John Watret of Embry-Riddle Aeronautical University Worldwide, which in 2010-2011 saw more than 92,000 course registrations, will present how the University first identified the opportunity to achieve better results and integrate programs to better engage prospective students. On a detailed level, they will explain how the University has built a new enrollment management culture that establishes meaningful relationships with prospective students through a proactive admissions process and delivering new efficiencies and satisfaction levels with financial aid provisions. Overall, the speakers will explain how Embry-Riddle has developed a systematic, transparent, and accountable solution, and show how this has significantly enhanced enrollment and outcomes. Of special interest to those working in university admissions, marketing and technology roles will be Embry-Riddle's identification of student prospect stages and segmentation, their use of targeted communications, and their development of a staged set of support levels. Among other things, using data from their own experience, the presenters will show how Embry-Riddle has seen a 10.5% increase in admissions in 2010-2011 over the previous year and has also seen growth of 82% in federal aid disbursement since the 2007-2008 academic year.
Who Should Attend:
Anyone involved in university marketing, student prospecting, admissions, and technology will benefit from this event. Also, since the Embry-Riddle approach also relies in part on contemporary social media technology and techniques, those involved in these functions or contemplating their possible use in their own settings will get a first-hand look at how Embry-Riddle has successfully utilized these options.
About the Speakers
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