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The Power of Partnering Together - Creating Synergy Between Enrollment and Technology Departments That Transforms Performance

About the Event

Embry-Riddle’s Worldwide Campus was faced with the challenge of better engaging student prospects to support higher enrollment targets and a growing number of degree programs.  Through the formation of a synergistic relationship between Enrollment Management and Technology Services, a new philosophy for engaging students was implemented using a new Customer Relationship Management (CRM) and communications system, operations/call center, and dashboard metrics to track success.  Two years after implementation, applications have increased more than 15% and the enrollment departments stand confident to engage in marketing initiatives with a solid framework and metrics to support student prospecting. The Worldwide campus, through more than 150 locations around the world and through technology-enhanced learning, educates more than 26,000 students and is growing annually,  serving mostly adults working in the aviation/aerospace industries and active-duty military. 

More specifically, on April 4th, Bill Hampton, Becky Vasquez and John Watret of Embry-Riddle Aeronautical University Worldwide, which in 2010-2011 saw more than 92,000 course registrations, will present how the University first identified the opportunity to achieve better results and integrate programs to better engage prospective students. On a detailed level, they will explain how the University has built a new enrollment management culture that establishes meaningful relationships with prospective students through a proactive admissions process and delivering new efficiencies and satisfaction levels with financial aid provisions. Overall, the speakers will explain how Embry-Riddle has developed a systematic, transparent, and accountable solution, and show how this has significantly enhanced enrollment and outcomes. Of special interest to those working in university admissions, marketing and technology roles will be Embry-Riddle's identification of student prospect stages and segmentation, their use of targeted communications, and their development of a staged set of support levels. Among other things, using data from their own experience, the presenters will show how Embry-Riddle has seen a 10.5% increase in admissions in 2010-2011 over the previous year and has also seen growth of 82% in federal aid disbursement since the 2007-2008 academic year.

Who Should Attend:

Anyone involved in university marketing, student prospecting, admissions, and technology will benefit from this event. Also, since the Embry-Riddle approach also relies in part on contemporary social media technology and techniques, those involved in these functions or contemplating their possible use in their own settings will get a first-hand look at how Embry-Riddle has successfully utilized these options. 

 

About the Speakers

Speaker Bio:
Bill Hampton currently serves as the Associate Vice President for Marketing and Enrollment Management at Embry-Riddle Aeronautical University-Worldwide. An aviator since age 16, he earned a Bachelor of Science in Aviation Business Administration and a Master of Business Administration from Embry-Riddle. His career has been dedicated to aviation education and training through the development and implementation of marketing and enrollment management strategies aimed at driving interest in the fields of aeronautics, engineering and business. Bill has extensive student recruitment experience throughout North America, Europe, Asia and the Middle East including a three year assignment in the United Arab Emirates with the state-owned Dubai Aerospace Enterprise and MIT’s MASDAR Institute in Abu Dhabi.

Speaker Bio:

Becky L. Vasquez is the Chief Technology Officer at Embry-Riddle Aeronautical University, Worldwide. Her responsibilities include providing strategic direction and operations of virtual student services and functional technology support for over 150 classroom locations as well as an extensive online learning program. Becky has been with the University for thirteen years in various technology leadership positions and holds a degree in computer science. A technologist at heart, Becky has become a champion for using systems effectively and supporting innovations in online learning. She has been a member of educational software corporation advisory boards and regularly participates in industry wide activities that support the community of eLearning and the advancement of technology in education.  On behalf of the University and in recognition of EagleVision, the live virtual classroom; she received a "CIO 100 Award" from CIO Magazine in 2009.

Speaker Bio:

John R. Watret was named Embry-Riddle’s Executive Vice President and Chief Academic Officer for the Worldwide Campus in July 2010. In this role he provides leadership and sets strategic direction for Embry-Riddle Worldwide, which offers programs and schedules designed appropriately for working adults. Watret oversees all academic and operational functions of the Campus, which is composed of over 170 classroom locations in the U.S. and internationally. More than 25,000 students annually are served through both traditional and online instruction. Watret joined Embry-Riddle in 1989 and over the years held a number of management and faculty positions at the Daytona Beach Campus, including Associate Provost, Associate Chancellor, Associate Dean of Academics, and assistant, associate and full professor of mathematics. In the early 1990's, he took a brief leave of absence to serve as head of the department of mathematics for Texas A&M's branch campus in northern Japan. In 2006, Watret became Associate Vice President and Chief Academic Officer for the Worldwide Campus.

 

 

 

 


Offered in collaboration with the EDUCAUSE community Constituent Group: Blended and Online Learning

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