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A web content management system (webCMS or WCMS) is a software system that provides website authoring, collaboration, and administration tools designed to allow non-technical users, with little knowledge of web programming languages or markup languages, to create and manage website content with relative ease. A robust webCMS provides the foundation for web site development, offering users the ability to manage documents and output for multiple author editing and participation. Most systems use a separate database to store page content, metadata, and other information assets that might be needed presented within the website. Development and administration is typically done through browser-based interfaces, but some systems require the use of a "fat client" installed locally on the administrator's computer.


BO: Patrick Masson 
PO: Som Seng
TO: Phil Saulnier
SM: Jennifer Hernandez

Users: UMassOnline MarketingUsers: Campus Marketing (ex. Amy Yacus)
Users: Campus Tech (GoLive)
Users: UMassOnline Tech Admin


Our current Web Content Management System, Drupal, replaced our previous home-grown custom tool that was developed in 2001 (see QA LMS Login Pages) and has evolved over the past several months into: a webCMS, for developing and managing web pages within the domain; a basic CRM, capturing student lead information, and; a reporting tool providing web/user analytics. Drupal has been customized to meet the needs of UMassOnline's Marketing team, and has worked well for the past several months.


Currently the Web Content Management System is used in the following ways:

  • Student/Faculty log in for Blackboard Vista
  • Program Listings (date, location, cost)
  • Course Offerings (date, location, cost)
  • Marketing of materials/services offered
  • Showcase of Blog post/upcoming events
  • Allows prospective students to communicate with Program Directors
  • Technical Support Portal
  • Links out to campuses (link sharing)


The current community who administer the Web Content Management System (Drupal and QA LMS Login Pages) includes the following:

  • UMassOnline Marketing Team (Site Administrators)
  • UMassOnline Technology Team (Log in page management, Announcements, Some technical support)
  • End users/prospective students (searching for new courses/programs)
  • Current Students (searching for new courses/programs)

System/Technology Platform

Web Content Management is currently provided through Drupal.

Login Pages for the 5 UMass campuses is currently managed using QA Login Pages.


Drupal, as an open source platform, is license free.

"QA" is a custom built webCMS build using Coldfusion. Licensing for Coldfusion is through...



Support of the QA system (Login Pages) is provided via JIRA.


Support for Drupal (Web Content Management System) is provided through JIRA.


While no formalized training exists, there is a cornucopia of information available online. For UMassOnline specific installation of Drupal, local documentation is maintained here.

Current Issues

Current Status